Motorsports Marketing
ORace to the front with
"America's Fastest Growing Sport"
Plan now !. We have a team that will fit your budget, exceed your expectations and deliver your message effectively. There is no better time to get involved in motorsports sponsorship.
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Southern Racing Motorsports Marketing Inc. is committed to developing winning partnerships with corporate sponsors who are interested in finishing first! We have the knowledge, and the resources to build successful racing programs that will entertain clients and employees while providing numerous business to business opportuinties.
Whether your objectives are local, or national, your goals are our top priority. |
Click an image below to find out more about our opportunities
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NASCAR Craftsman Truck Series |
Grand Am Rolex Series |
NASCAR ARCA USAR ASA |
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Speed World Touring Car |
Open Wheel & Dirt Cars |
Monster Truck |
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Why Sponsorship
Without publicity a funny thing happens.......Nothing! P.T. Barnum
Auto Racing is the fastest growing spectator sport in America and sponsorship is the fastest growing marketing tool. Sponsorship has outpaced traditional media for the past sixteen years. There are several reasons for this:
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A decline in the efficiency of traditional media.
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Increased need for interaction with customers.
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Sponsorship is the only measurable marketing tool that customers invite into their lives everyday.
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Economic factors offer increased marketing opportunity.
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A less cluttered environment helps your message stand out more clearly.
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Your customers see your product or service as a winner!
Why Motorsports Sponsorship?
It has been proven time and time again that race fans are brand loyal, which provides sponsors with the ultimate promotional vehicle. The driver, team, and the car together make up the catalyst that fuels exciting promotions that drive sales and hospitality, which gives customers and employees access to the action and brand awareness.
The IRL delivered more than $92 million in exposure value per race in 2005. 72.6% of the value was garnered by the race teams. The fact is, the top eighty-five sponsors spent between$100 and $350 Million dollars per corporation on sponsorships last year alone. They do it for one reason. It works.
The Top Tools For Results
1) Hospitality
The ultimate at track experience for your customers, employees and business associates.
2) In-Car Camera
Interactive and builds brand awareness.
3) Traffic Building Promotional giveaways, tickets and driver appearances that drive traffic into stores.
4) Corporate Incentive Programs
5) Manufacturer's Midway
Sell team gear and giveaway sample products to promote brand awareness.
6) Trade Show Excitement
7) Internet Promotions
8) Garage and Pit Tours
9) Cross Promotions with vendors.
10) National Public Relations Programs:
Feature stories, and pictures. Your corporate brand and ID in television & radio broadcast.
These are just a few of the exciting reasons to get involved today!
To learn more, contact us at (866) 360-RACE (7223) or email: Motorsports@southern-racing.com
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We are in the process of developing corporate sponsorship programs for 2008-2009
Put your business on the "Fast Track." Add you name to the list of some of the most powerful and successful names motorsports. Branding power like no other sport in the world.
Sponsorship,is a commitment that produces tremendous rewards. Here's what other sponsors are saying .....
"Our Race Team sponsorship has helped drive sales at retail and proven its as a way to build consumer loyalty and the Old Spice brand."
Derek Bowen, Brand Manager, Procter & Gamble , Old Spice Brand
"Race Team sponsorship has helped increase our brand awareness from 23% to 76% over the years of our involvement with the sport."
Norm Miller, Chairman, Interstate Batteries
"We have partnered with our Race Team because our consumers get very excited about our marketing programs. That excitement translates to incremental volume and, importantly, a positive ROI for General Mills."
Laurie Greeno, VP/Director , General Mills Motorsports |
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Proud Supporter of The Victory Junction Gang Camp
Click on the logo to visit the official website.
Care for kids! |
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| We support Race Against Drugs and encourage our clients to get involved. Click logo to visit the Official RAD website |
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| "It is so awesome coming down pit road with everyone congratulating you, and all the teams, not just one of them but all of them come out and high five you." Dale Earnhardt |
Privacy: All inquires will be disclosed only to the Team Owner or their appointed representative and will be held confidential by Southern Racing Motorsports Marketing Inc. None of the information collected on this site is shared with third parties, nor is it used for the purpose of soliciting addresses for SPAM.
Content may not be reprinted or reproduced from this site without the expressed written consent of Southern Racing Motorsports Marketing Inc. Copyright 2007 SRMM Inc © |
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